“An alternate slang term for the marque among performance enthusiasts is Poncho.

Another slang term used in the early stages of brand was "Indian" due to the subject matter of its logo.

During the 1954-1955 season of "I Love Lucy", the Ricardos drove a 1955 Pontiac Star Chief convertible.

Ronny and the Daytonas sang about the Pontiac GTO in their 1964 song Little GTO.
Nicknames for the Pontiac GTO include "Goat" and "The Great One"; the latter name was inspired by a popular Pontiac ad campaign.

Tom Lehrer: "Rover was killed by a Pontiac, and it was done with such grace and artistry that the witnesses awarded the driver both ears and the tail." From "In Old Mexico"
Larry Hagman drove a 1965 Pontiac GTO convertible in his role as Maj. Tony Nelson in the first season of "I Dream of Jeannie".

From 1964 through 1972, Fred MacMurray and other members of the Douglas family drove Pontiacs in the TV series "My Three Sons."

The Davis family in the TV series "Family Affair" drove Pontiac station wagons.
While the black Pontiac Trans Am Burt Reynolds drove in "Smokey and the Bandit" added luster to Pontiac's performance image in the 1970s, Jackie Gleason drove (and wrecked) Pontiac Le Mans Enforcer police cars while chasing the Bandit in the popular movie series.

In the TV series Knight Rider The Knight Industries Two Thousand KITT is based on a 1982 Pontiac Trans AM. Pontiac later asked the show writers to refer to it as a "T-top" after several owners recklessly attempted to copy stunts from the show.

In the TV series "Life Goes On" actor Tommy Puett (as Tyler Benchfield) drove a 1968 GTO.

The video of Paul Carrack's song "Don't Shed A Tear" included a 1972 Pontiac Catalina hardtop coupe.

In the Transformers film, an Autobot named Jazz transforms into a Pontiac Solstice.

In the chorus of his 2007 song "Johnny Cash", country singer Jason Aldean sings, "Done gassed up the Pontiac."

In the fourth stanza of their 2004 song "Something To Be Proud Of" country duo Montgomery Gentry sings "I learned real quick those GTOs don't run on faith." “
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